The global travel industry’s leading players, including major airlines, hotels, fintech firms, and travel platforms, are set to converge in Amsterdam from October 20 to 22, 2025, to showcase cutting-edge innovations and technologies poised to shape the future of post-pandemic travel recovery.

The highly anticipated Loyalty & Awards summit, organised by Global Flight, an independent management firm specializing in customer loyalty programmes within the travel industry, promises to spotlight strategic trends crucial for industry growth, including customer retention, hyper-personalisation, and the expansion of non-air revenue streams.

According to a statement from the organisers, delegates will comprise high-level representatives from major airlines, including the three global alliances – SkyTeam, OneWorld, and Star Alliance. Other participants will include hotels, car rental companies, banks, booking platforms, cruise lines, and IT suppliers, fostering a comprehensive gathering of the travel ecosystem.

Featured sessions at the summit are designed to delve into critical industry topics. These include strategies for creating robust app-based loyalty programmes that engage customers across all touchpoints, exploring avenues for non-air revenue growth beyond traditional co-branded products, and conducting a “reality check” on which new technologies truly deliver tangible results. A significant focus will also be placed on the intersection of Artificial Intelligence (AI) and human expertise within the loyalty sub-sector, highlighting the evolving role of technology in enhancing customer relationships.

The event boasts an impressive lineup of notable speakers, including Global Flight Managing Director, Ravindra Bhagwanani; Camilo Courtenay, Global Loyalty Lead at Avolta; and Bahadır Durak, Senior Head of Data Analytics and Loyalty Programs at Pegasus Airlines.

Other key speakers slated for the event are Ben Lipsey, Senior Vice President of Customer Loyalty & President, Flying Blue at Air France KLM Group; and Sven Neweling, Head of CRM Strategy and Loyalty Programs at Deutsche Bahn. Also expected to share insights are Ralph Piket, Chief Loyalty & Customer Insights Officer at Abra Group; and Maria Romero Panizo, Global Loyalty Director of Meliá Hotels International, among others.

Global Flight, founded in 1996 and headquartered near Toulouse, France, brings decades of expertise to the forefront of this summit, ensuring a platform for deep insights and strategic discussions that will undoubtedly influence the trajectory of travel and loyalty in the coming years.