Lagos to Host African Brands Congress Focused on Artificial Intelligence

Lagos, Nigeria’s commercial hub, will host the African Brands Congress (ABC) on November 30, 2026. This event aims to bring together industry leaders, marketing professionals, technology experts, and brand owners from across Africa and beyond.

The congress will focus on the theme “The Future of Brands in the Era of Artificial Intelligence.” Participants will discuss how artificial intelligence (AI) can enhance brand development, engage consumers, and improve business competitiveness.

Attendees will gain insights into the opportunities and challenges of using AI in branding and marketing. They will also explore how to maintain the authenticity and cultural identity of African brands while adapting to technological changes.

The program will include plenary sessions, panel discussions, masterclasses, and networking opportunities. Key topics will cover AI-driven consumer insights, content creation, customer experience, and the ethical use of AI in business.

Organizers expect a diverse group of participants from various sectors, including fast-moving consumer goods, financial services, technology, and agriculture. The congress aims to foster collaboration and investment in Africa’s brand economy.

By the end of the event, the organizers plan to release a report with recommendations on ethical AI practices and policies for brands in African markets. The congress will also celebrate innovative African brands through awards and exhibitions.